Typography in design, a silent salesman for your Dorset Business
When designing a sign or logo for your business, there is one word that is going to play a huge role in your business brands success: typography. Typography refers to the style, composition and appearance of printed words. It is not hard to see, as to see why Typography is so important, but why should us as designers in Dorset, pay so much attention to it? What’s wrong with a bit of bold text and be done with it? Well as we're about to explain, if you look at the robust history of typography you begin to realise that there’s far more to typography than you might think.
A lot of businesses make the wrong assumption that, no matter what logo, font and branding they choose, people will use their business because their product on offer is better than allof their competitors and no one can provide their service quite like they can... Well, this isn't entirely true. Although a genuinely appealing product or service goes a long way in retaining your customers, it's not your product or services that ATTRACT your customers and client in the first place.
The sad truth is that people don’t have time to try each local business one-by-one to find out whether what they offer is better than the rest. Instead, they need to make snap, impulse decisions based on, YEP, you guessed it... your branding and the visual stimuli that the typography used within the graphic design process accumulates to.
Remember, no matter what the medium, the first thing your potential clients and customers will see when they come across your business is the brand and signage. As a result, signs are more important than many business owners realise. Whatever logo or typography you use then, is going to be taking center stage, making the opportunity to optimise it one not be missed.
How we use typography to your advantage
We've done research into certain colours, cultural influences, words and typefaces that have various different generalisations and perceptions amongst a wide range of potential clients and customers, therefore we can accurately assess your businesses brand ideas and goals to professionally portray the right image for your business, right from the beginning of your venture.
We want your business to display it's products and services in the best way possible. While this isn’t all down to just the typography, it does play a big part, so here are some examples of how we can use typography to your advantage:
South Coast Design is an all encompassing graphic design agency based in Dorset, Bournemouth on the South Coast of the UK. They can provide a whole host of graphic design, marketing, web design and branding solutions as well as providing expert advice on where the next creative inspiration for your business could come from.
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South Coast Design
198 Bournemouth Road
T: 0844 824 0009