Taking a look at how the area we live in can influence graphic and web design - bournemouth
Here at South Coast Design, we're always reminded of how fortunate we are to be situated between two of the most iconic areas of the South of England, Bournemouth and Poole. Both areas are renowned for their history, landscape and above all being tourist hot spots for their golden, sandy beaches.
Sandbanks, based in Poole, was voted the #4 in 'Best Beach in Europe' in 2016 and as such has received funding to keep it this way and implement more crowd friendly features to the area. But what does this have to do with Web Design?
All good web design bottles down to proper planning, end-user research and a keen creative and modern flair from the designer, creativity is often inspired by the places we grew up, the places we live in and the atmosphere of our local culture. Having had the opportunity to speak to hundreds of local companies within the Bournemouth and Poole area, when it came to the style of their websites they more often than not mentioned that the imagery they chose, the layout of the pages and the features they included were all nodding towards representing themselves as professionals of the Bournemouth and Poole area.
Which makes sense, if your business relies on the footfall of local trade and being seen as the GO-TO company for Bournemouth or Poole, you'll want to highlight the importance of your commitment to your local patrons.
When designing a website for a local business we often recommend adding hero images of local landmarks with their products super imposed into the foreground, or having a section of their website focus on testimonials from other satisfied local customers. You'd be surprised how much of an impact this can have on your end-users buying decision.
Statistics show 76% of buying decisions are made when a company displays trust and transparency about where they operate and what local reach they have
So, think about it, the next time you're building a marketing campaign, or new visuals for your website, think about your local audience and if you're starting from scratch, build a website that incorporates these features and watch the positive feedback roll in.
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South Coast Design
198 Bournemouth Road
T: 0844 824 0009