We're excited to showcase our concept for the alternative currency - pac.
Our logo concept for PAC is modern, clear, professional and respectfully advances their existing brand by adopting a new, corporate colour palette.
The logo is designed in such a way that the individual elements of the logo can be broken down and used as individual assets.
Each part of the logo such as the ‘P’ icon looks attractive as a standalone graphic so a diverse
range of applications can be applied.
We designed the logo with all use cases in mind. The logo needed to be instantly recognisable,
familiar to the existing branding but professional to solidify PAC as a trusted, respected and diverse top 50 coin.
As you can see, when placed against any future marketing or adopted into modern currency platforms like ATM machines, the coin sits harmoniously against the white background, it adds a sense of perceived value to the coin and what you are using as currency.
Research on how the logo could be used when transitioning over to payment buttons or, ‘accepted here’ visuals. The logo needs to look trustworthy when currency is concerned. An
unprofessional payment icon could alter the potential customers buying impulses.
Thank you for taking the time to read our logo design concept. I hope you feel that this is the way PAC should be portrayed.
See our other designs from within the portfolio section.
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South Coast Design
198 Bournemouth Road
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